Institutions that link to SKY...

BBC

http://a2mediabushara.blogspot.com/

BBC links to my institution as there are different BBC channels on sky eg cbeebies and BBCthree etc...

Disney

http://media-issues-debates.blogspot.com/

Disney also links to sky as the disney channeletc... has different programmes targetd to children on sky television.

Channel 4

http://mo-mod-6.blogspot.com/

channel 4 also links to my institition as channel 4 is a channel on sky and also has other channels like E4 and more4.

ITV

http://lilprascilla.blogspot.com/

Itv links to sky as it is also a channel in sky and also has other linking channels such as ITV3 and ITV1 etc...

Fox

http://www.rajan-module6.blogspot.com/

fox links to sky because both institutions are owned by Rupert Mordockh and sky aslo broadcasts fox news in its programming.

MTV

http://sawanmodule6.blogspot.com/

Mtv links to sky as they broadcast mtv as a main music chanel in competition with other music channels.

Emap

http://www.issues-and-debates.blogspot.com/

Emap links to sky as they both produce tv shows. They are also linked as theyemap own channels such as kiss and smash hits which are shown on sky.

eBay opens regular online shop...

http://media.guardian.co.uk/newmedia/story/0,,1891036,00.html

What the article is about:

The artcle is about ebay and how they have launched a new style of ebay shopping which is called the ebay express. At Express.ebay.co.uk goods have a fixed price, and are brand new. All sellers are professionals vetted by eBay, and all offer a returns policy and guaranteed delivery date. The main reason why ebay express will be so popular is because it offers more guarntees to consumers. The other main points raised in this article is that online shopping is growing very fast and as ebay express are hoping to attract niche market sellers who dont have a established brand name, will reduce competition from other established retailers in the market.

My opinion:

I think that ebay will be making alot of profit at the xmas period is approaching and people will be looking for a cheap and easy way to shop for presents. As ebay express will be attracting sellers with niche products that dont have an establised brand name this will reduce competition from high street retailers such as next and john lewis. As 65 000 people already visit ebay in a month this can prove that ebay express will successful.

Globalisation

What is globalisation:

Globalisation centres on the increased mobility of goods, services, labour, technology and capital worldwide.

Globalisation is increasing all over the world and media organisations are able to meet larger audiences by this fact. They have the resources to expand globally often pushing home grown media organisations out of business and repacing them.

AOL and time warner and vivendi universal are now among the largest institutions on thw world.

The digital revolution:

New technologies mean that we socialse differently with each other(text messages). This can aslo refer to bank and shoping online and also a wide range of television channels.

This new form of media is reshaping our lifes and expectations. For example we are able to shop globally and send video emails to family around the wolrd.

Technological convergence:

As technology continues to evolve we are moving towards an enviroment in which all our media from televsion to telephonne will be accessed via a single device creating new forms of interaction across and among the media.

As consumers we are able to choose which technology is best to recieve or transmit information and transform media content to expres our own ideas better.

Cultural convergence:

As there is an increased access to global media due to high demand the largest media organisations are supplying more of the media we consume.

Much of this is US centric and globalisation has been termed the "McDONALDISATION".

Our cultural perceptions are primarily constucted by the media so we receive the values and ideologoies they establish. This is known as cultural homogenisation.

Cultural Imperilaism:

Cultural imperialism is when other cultures from around the world dominate the media using their own cultural valused and ideologies. This can aslo be referred back to the time when the british empire ruled a large proportion of the developing world and forced British values and ideologies.

Critics argue that the current US media amounts to cultural imperialism because it forces US culture on us through our media consumption.

The current debate about the effects of globalisation revolves around the global news system.

Some critics argue that national broadcasters are the ones responsible for selecting and repackaging information to best suit their consumptions of domestic needs, Therefore they will show what they ant to show and how it best suits them.

Some also argue that the US monopolises the global information system dominating other less powerful nations.

The global village:

The global village was the term used by canadian media critic Marshall Mcluhan which was stated in the 1960's. He basically stated that the world has become a global village as the media plays a vital role in this.

This is because we can view events as they happen and people arpund the world can share this same moment.

Critics argue that the media refelects and relates the social and cultural we live in because media producers can construct our views of all global events and eventually construct our values and ideologies.

The reception theory contradicts the point above as the audience is active and the media producers only produce material which reflects the values and ideologies of us...the audience.

Overall media is an essential part of everyday life...

Nestlé rapped over 'golden ticket' ads...

http://media.guardian.co.uk/site/story/0,,1886737,00.html

Nestlé's Willy Wonka-style "golden ticket" promotion, which gave the public a chance to enter Channel 4's Big Brother house this summer, has been criticised by the advertising watchdog.

A complaint has been upheld by the Advertising Standards Authority that Nestlé did not provide the full terms and conditions - such as the fact that ticket claimants had to be over 18 years of age - on all promotional materials.

The confectionery manufacturer used a mixture of national press, point-of-sale material and posters to promote the promotion.

However, full details were only provided if consumers visited the website channel4.com/goldenticket.

The regulator recognised it was impractical to provide all of the detailed information on the promotion in marketing for the promotion, but stated that "any elements that were likely to affect a consumer's decision to enter should have been included in all marketing".

It did not uphold a complaint that "the nature and number of prizes were unclear".

In its ruling, the ASA said the poster and national press ads did not specify that 100 tickets were available to be found.

However, this omission did not disadvantage consumers because omitting that 100 were available suggested that just one ticket was up for grabs, effectively making the competition seem even harder than it really was.

Last month, the ASA cleared the lottery that was run to select a winner for the competition of being fixed - but criticised Nestlé, Big Brother producer Endemol and Channel 4 for not allowing an independent observer to attend the live draw.

What the article is about...

The main points about this article are that the big borther "golden ticket theme" was a fix and the use of advertsing this promtion used is being criticised by the watchdog team.

The advertising standards authority have complained that Nestle did not provide the full terms and conditions on any all promotional materials such as posters and on the actual packaging of kitkat bars. The poster and national press ads did not even mention that 100 tickets were available making consumers think there was only one ticket availble.

However full terms and conditions were only available on the channel 4 website.

mY OPINIOn...

I think that nestle is in the wrong becasue they basically didnt place all the full terms and conditions on promotional materials to make profit as more and more big brother fans will buy the bars as they think there are less tickets available in the market.

This therefore increased the competition in the market for all ages as some of the bars did not even claim that you had to be over 18 to enter.