Globalisation

What is globalisation:

Globalisation centres on the increased mobility of goods, services, labour, technology and capital worldwide.

Globalisation is increasing all over the world and media organisations are able to meet larger audiences by this fact. They have the resources to expand globally often pushing home grown media organisations out of business and repacing them.

AOL and time warner and vivendi universal are now among the largest institutions on thw world.

The digital revolution:

New technologies mean that we socialse differently with each other(text messages). This can aslo refer to bank and shoping online and also a wide range of television channels.

This new form of media is reshaping our lifes and expectations. For example we are able to shop globally and send video emails to family around the wolrd.

Technological convergence:

As technology continues to evolve we are moving towards an enviroment in which all our media from televsion to telephonne will be accessed via a single device creating new forms of interaction across and among the media.

As consumers we are able to choose which technology is best to recieve or transmit information and transform media content to expres our own ideas better.

Cultural convergence:

As there is an increased access to global media due to high demand the largest media organisations are supplying more of the media we consume.

Much of this is US centric and globalisation has been termed the "McDONALDISATION".

Our cultural perceptions are primarily constucted by the media so we receive the values and ideologoies they establish. This is known as cultural homogenisation.

Cultural Imperilaism:

Cultural imperialism is when other cultures from around the world dominate the media using their own cultural valused and ideologies. This can aslo be referred back to the time when the british empire ruled a large proportion of the developing world and forced British values and ideologies.

Critics argue that the current US media amounts to cultural imperialism because it forces US culture on us through our media consumption.

The current debate about the effects of globalisation revolves around the global news system.

Some critics argue that national broadcasters are the ones responsible for selecting and repackaging information to best suit their consumptions of domestic needs, Therefore they will show what they ant to show and how it best suits them.

Some also argue that the US monopolises the global information system dominating other less powerful nations.

The global village:

The global village was the term used by canadian media critic Marshall Mcluhan which was stated in the 1960's. He basically stated that the world has become a global village as the media plays a vital role in this.

This is because we can view events as they happen and people arpund the world can share this same moment.

Critics argue that the media refelects and relates the social and cultural we live in because media producers can construct our views of all global events and eventually construct our values and ideologies.

The reception theory contradicts the point above as the audience is active and the media producers only produce material which reflects the values and ideologies of us...the audience.

Overall media is an essential part of everyday life...