Nestlé rapped over 'golden ticket' ads...

http://media.guardian.co.uk/site/story/0,,1886737,00.html

Nestlé's Willy Wonka-style "golden ticket" promotion, which gave the public a chance to enter Channel 4's Big Brother house this summer, has been criticised by the advertising watchdog.

A complaint has been upheld by the Advertising Standards Authority that Nestlé did not provide the full terms and conditions - such as the fact that ticket claimants had to be over 18 years of age - on all promotional materials.

The confectionery manufacturer used a mixture of national press, point-of-sale material and posters to promote the promotion.

However, full details were only provided if consumers visited the website channel4.com/goldenticket.

The regulator recognised it was impractical to provide all of the detailed information on the promotion in marketing for the promotion, but stated that "any elements that were likely to affect a consumer's decision to enter should have been included in all marketing".

It did not uphold a complaint that "the nature and number of prizes were unclear".

In its ruling, the ASA said the poster and national press ads did not specify that 100 tickets were available to be found.

However, this omission did not disadvantage consumers because omitting that 100 were available suggested that just one ticket was up for grabs, effectively making the competition seem even harder than it really was.

Last month, the ASA cleared the lottery that was run to select a winner for the competition of being fixed - but criticised Nestlé, Big Brother producer Endemol and Channel 4 for not allowing an independent observer to attend the live draw.

What the article is about...

The main points about this article are that the big borther "golden ticket theme" was a fix and the use of advertsing this promtion used is being criticised by the watchdog team.

The advertising standards authority have complained that Nestle did not provide the full terms and conditions on any all promotional materials such as posters and on the actual packaging of kitkat bars. The poster and national press ads did not even mention that 100 tickets were available making consumers think there was only one ticket availble.

However full terms and conditions were only available on the channel 4 website.

mY OPINIOn...

I think that nestle is in the wrong becasue they basically didnt place all the full terms and conditions on promotional materials to make profit as more and more big brother fans will buy the bars as they think there are less tickets available in the market.

This therefore increased the competition in the market for all ages as some of the bars did not even claim that you had to be over 18 to enter.