Virgin Media to back Big Brother...

Summary:

Basically, Virgin Media has been confirmed as the sponsor of Big Brother 8 with the company's mobile arm to be the main service promoted. Channel 4 has still not announced that there will be a big brother 8, in 2008 however virgin mobile still want to sponsor the show even though other sponsorships such as carphone warehouse pulled out of its £2.5m a year sponsorship of Big Brother following the Shilpa Shetty racism row in January. The big brother sponsorship package includes branding and different advertsing opportunites such as radio and televsion.

My View:

Personally, i think that Virgin mobile cant go worng with this offer becasue it will boost their recognition and more people will become more aware of what they are offering to their customers. Many viewers who watch big brother are mainly youngsters and young adults who will probabaly own a mobile phone and are into texting etc...As big brother is such a controversial show and is popular amongst its target market it is evident that virgin will be making alot of profit as they will be advertising through many different sources such as radio, the internet and tv.