media issues and debates

Sunday, January 07, 2007


Module 1 practice....
cosmo girl-magazine analysis:

  • The title of the magazine"cosmo girl" is in large bold letters. The colour of the title is in pink which reinforces the idea that the magazine is targetd towards women in the market.
  • Pink has connotataions of love and romave and aslo femininity.
  • The use of close up shot of Mischa Barton empahsise her facial expressions. She is looking directly towards the audience which is very appealing as they stand out. Therefore the audience are more engaged into buying the magazine.
  • By the fact the the magazine features a celebrity that is popular within the teenage market signifies many teenage girls will aspire to look like her as she is attractive and slim- forces ideologies on women as they shold all look like this, especially teenage girls.
  • comforms to the theory of the male gaze(mulvey) as women can be seen as sexual objects and are there to be looked at.
  • The background colour of the magazine is blue and attarctive which has connotations of happiness, freedom and purity.
  • The genre of the magazine can be put under the teenage segment. This is also a mainstream magazine that is well regognised in the market.
  • The primary target audience for this magazine will be girls who are in their teens and enjoy goiny out, who are into fashion and enjoy heraing about gossip, such as the latest celeb gossip.
  • The cover of the magazine aslo has different taglines placed in big, bold fonts represented across the page. Therefore the reader will be more aware of what the magazine will conatin without looking at the contents page.
  • the image of mischa is placed in the center of the page which reinforces the idea that she is the main theme of the content of the magazine.
  • The image of mischa Barton can also illustarte characteristics of their targeted readers.
  • Mischa is presented to be happy, youhful and full of energy that agian will make women buy the magazine.
  • She is aslo wearing a sassy top which indicates that she has sexual needs and is not afraid to fulfil them. The positioning of her hand indicates she is not afraid to be herself.
  • The magazine can be read as a form of escapism and entertainment that educates and informs the reader at the same time about social issues.

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