Audience Profiling....

• Demographic profiling:

The most basic form of identification for target audiences is demographic profiling.

This way of grouping an audience defines them in terms of age, class, gender, geographical area and religion.

I would describe myslef as a 17 year old female who is in the working class segment of the market. I am sikh and my ethnicity is British Asian. I can also be put under the geographical area of being a full time student.

• Psychographic Profiling:

This type of profiling looks at the audiences needs and motivations rather than the simple demgraphic factors. Therefore consumers can be targeted through their needs and desires.

I would describe myslef as a independent person to an extent, however when i do see adverts on television that are directly targeted towards females i passively accepet the values and ideologies the advert is suggesting. Therefore this makes me want to have a certain desire to want the product and evntually i would go out to the shops to buy this product. This is mainly achieved by advertisers using celebrity endorsement in adverts making certain individuals aspire to be like them.

• The four Cs:

The four Cs categorise people in terms of their personal aspirations. This is one of the popular ways of profiling audiences since in profiles the audeince in terms of wants and needs, not simple demographics.

I would put myslef in the category of a mainstreamer. This is because i do buy alot of well recognised brands in the market such as "nike" and i also shop around in shops like Topshop and River Island- well regognised shops in the market. I also tend to consume alot of mainstream texts such as rnb albums and watch mostly sky televison.

• Lifestyle marketing:

Media organisations seek to nickname particular niche markets as an easy way to define target audiences.

I would put myself in the category of being a Yuppies(young upwardly mobile professionals) simply because i am young and also would like to have a successful career in the future.

• The lifematrix segments:

I would be a Fun/atic. This is because i am aspirational, do enjoy having fun/outgoing and am also a very active young person.