Women In Adverts...

This advert basically has a negative stereotype on women and also mocks them in a negative way. This is becasue the women featured in this advert does not know what she is doing with the car and has endless attempts to figure out what she is doing. Also the women featured in this advert is "blonde" and does conform to the negative stereotype that all blonde women are bimbos. This again links to having a patriachal society as the man is just sitting in the car and not helping, having more power and dominace ober the women.