Women In Adverts...

This advert focuses on the fact that all men will get women if they use the lynx spray. This is shown as women are running towards the male protagonist and he gets all of them in the end linking to the slogan "spray more get more". By the fact that women are running around half naked on the island promotes the idea that women are objects of the male gaze and are viewed as sexual objects according to Mulvey. This also conveys the message that men are more powerful then women in society and links to the idea of a patriacal society.