Boots gets racy for Christmas...

http://media.guardian.co.uk/advertising/story/0,,1935283,00.html

Boots has created a risqué Christmas TV campaign directed by David LaChapelle - the man behind Christina Aguilera's 'Dirty' video and the promos for Desperate Housewives.
The ad features glamorous women doing Christmas tasks, such as stuffing the turkey and peeling brussels spouts while suggestively treating themselves with Boots' beauty products.

The campaign will initially only air after the 9pm watershed and will debut at 9.30pm on Wednesday night.

Family-friendly Boots has confirmed that the ad already has an "ex-kids" rating, which means that it cannot be shown during children's programming.

Boots is running the ad after the watershed to gauge viewer reaction before it is launched on general release television.

"Women are extraordinary during the Christmas period, working hard to ensure everybody around them is happy," said Andy Brent, the marketing director at Boots.

"We want to bring some glamour into their lives this Christmas and remind them to take some time out for themselves to look and feel special too."

The commercial has been created by ad agency Mother.

My View:

I think that this advert will encourage women to buy boots products becasue the advert feature galmorous women who are enjoying and pampering themselves whilst doing chritmas activities at the same time.

As women will be working hard during the xmas period the main message of the advert is basically promoting the idea that you should enjoy yourself and feel special at the same time. Boots will aslo be making alot of profit by this advert as it is launching near the xmas period when people are most likely to buy products.